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Universität zu Köln
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Wirtschafts- und Sozialwissenschaftliche Fakultät
Digital Transformation and Value Creation
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About
Events
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Digital Research Meeting
Symposia
5th Symposium 22.05.2017
4th Symposium 22.01.2016
3rd Symposium 09.07.2015
2nd Symposium 23.01.2015
1st Symposium 24.09.2014
Research Seminar Series
Data, Experiments, Decisions - an Executive Workshop
Teaching
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Sommersemester 2018
SoSe 2018 - Bachelorseminar Digital Transformation and Value Creation
SoSe 2018 - Advanced Seminar: Data Science in Practice
SoSe 2018 - Regulation and Competition Policy in the Digital Economy
SoSe 2018 - Principles of Marketing
SoSe 2018 - Data Science for Business Students
SoSe 2018 - Replication Studies in Marketing
Wintersemester 2017/2018
WiSe 2017/2018 - Digital Transformation in Organizations
WiSe 2017/2018 - Methods of Marketing Mix Management
WiSe 2017/2018 - Marketing Data Analysis and Visualisation in R
WiSe 2017/2018 - Social Computational Media
WiSe 2017/2018 - Seminar on Digital Transformation and Value Creation
WiSe 2017/2018 - Bachelorseminar LS Prof. Dr. Jörn Grahl
WiSe 2017/2018 - Bachelorseminar: Marketing bei Spielfilmen
WiSe 2017/2018 - Marketing of Digital Innovations
WiSe 2017/2018 - Bachelorseminar - "Social Marketing"
Sommersemester 2017
SoSe 2017 - Value Creation in the Digital World
SoSe 2017 - Seminar on Digital Transformation and Value Creation
SoSe 2017 - Seminar on Current Topics in Digital Transformation and Value Creation
SoSe 2017 - Regulation and Competition Policy in the Digital Economy
SoSe 2017 - Data Science for Business Students
For companies
Team
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Prof. Dr. Werner Reinartz
Prof. Dr. Hernán Bruno
Prof. Dr. Marc Fischer
Prof. Dr. Jan Recker
Prof. Dr. Jörn Grahl
Prof. Dr. Erik Hölzl
Jun. Prof. Dr. Esther Kang
Prof. Dr. André Marchand
Prof. Dr. Johannes Münster
Prof. Dr. Detlef Schoder
Prof. Dr. Franziska Völckner
Jun. Prof. Dr. Dainis Zegners
Office
Doctoral Students
Julia Reinhard
Andrea Schöndeling
Matthias Sambale
Student Assistants
Publications & Projects
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DFG Research Unit
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Team
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Prof. Dr. Werner Reinartz
Prof. Dr. Hernán Bruno
Prof. Dr. Marc Fischer
Prof. Dr. Jan Recker
Prof. Dr. Jörn Grahl
Prof. Dr. Erik Hölzl
Jun. Prof. Dr. Esther Kang
Prof. Dr. André Marchand
Prof. Dr. Johannes Münster
Prof. Dr. Detlef Schoder
Prof. Dr. Franziska Völckner
Jun. Prof. Dr. Dainis Zegners
Office
Doctoral Students
Student Assistants
Jun. Prof. Dr. Esther Kang
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Lectures
SoSe 2018 - Consumer Learning in Digital Environments
SoSe 2018 - Consumption in the Digital Age
SoSe 2018 - Digital Transformation in Organizations
Current Projects
The Effect of Digital Media Subscription on Food Consumption.
CV
Assistant Professor of Consumer Psychology and Behavior, University of Cologne, Germany
Ph.D., Marketing (Minor: Social Psychology), State University of New York at Buffalo, USA
M.A., Marketing, Ewha Womans University, South Korea
B.S., Biology (Minor: Psychology), Ewha Womans University, South Korea
Selected Publications
Kang, Esther and Arun Lakshmanan (in press), “Narcissism and Self- versus Other-Oriented Imagery in Charitable Giving,” Personality and Social Psychology Bulletin, doi: 10.1177/0146167218764658
Kang, Esther and Arun Lakshmanan (2017), “Role of Executive Attention in Consumer Learning with Background Music,” Journal of Consumer Psychology, 27(1), 35–48, doi: 10.1016/j.jcps.2016.03.003.
